January 19th Speaker: David Smith of The Republik
Is the typical agency model dead? David Smith certainly thinks so.
As founder and creative director of The Republik, a “performance-based agency” based in Chapel Hill, NC, David’s team is focused on changing the advertising agency business model as we know it.
Join us on January 19th to hear David speak about the state of the current advertising business model, and what their agency is doing to change it.
For more info on The Republik, visit their Web site, or better yet, just show up on Thursday, January 19, at the American Theatre on King Street. It’s only $15 for non-members, and free for AdFed members. Learn more about joining AdFed.
I’m interested to hear how much success they’ve had in getting other agencies to follow their lead. Until the leadership on the client side really starts demanding accountability — instead of choosing agencies based on how *funny* their commercials are or how flashy their Web site is — it’s going to be a while before the current model dies. Kudos to David’s team for taking the first step towards accountability.
More on accountability in advertising:
- For the Web
The Interactive Advertising Bureau’s Standards and Guidelines - Search Engine Marketing
Pay-Per-Call: A New Avenue for Search Marketers - Magazine Publishers of America
A Guide to Measuring ROI and ROO Across Media (PDF) (Web site)
See you on January 19th!