So you want to redesign your , but don’t where to start? Make sure to read “Shopping for Innovation: What you need to know before hiring a design firm.”
Courtesy of BusinessWeek Online’s Innovation & Design channel (one of my favorites).
Buying a Super Bowl spot costs some serious cash these days. So, if you’re spending over $2 million for 30 seconds, you’d better make sure those commercials have legs.
Here’s an interesting analysis of which advertisers really took advantage (and which didn’t) of the Internet to keep the buzz moving online.
Super Bowl Search Marketing Scorecard (from Reprise Media)
If you don’t feel like reading, download the printer-friendly version (PDF)
Congratulations to local real estate firm Trademark Properties for getting their show - “Flip this House” - bumped up to prime time on A&E. Now, if they could only fix up their billboards.
If you’d like to make yourself feel better my laughing at the misfortune of others, check out the Business 2.0 list: 101 Dumbest Moments in Business.
Have a great weekend!