Super Bowl Search Marketing: Who Capitalized?
Buying a Super Bowl spot costs some serious cash these days. So, if you’re spending over $2 million for 30 seconds, you’d better make sure those commercials have legs.
Here’s an interesting analysis of which advertisers really took advantage (and which didn’t) of the Internet to keep the buzz moving online.
Super Bowl Search Marketing Scorecard (from Reprise Media)
If you don’t feel like reading, download the printer-friendly version (PDF)