Looking for just the right word but can’t seem to find it? Is it just taking too long to look through your hard copy thesaurus? Get help at visualthesaurus.com. The visual thesaurus is just that — a handy, visual-diagram representation to a thesarus in which you can easily move in the direction thats going to work best for you. 
Buying a Super Bowl spot costs some serious cash these days. So, if you’re spending over $2 million for 30 seconds, you’d better make sure those commercials have legs.
Here’s an interesting analysis of which advertisers really took advantage (and which didn’t) of the Internet to keep the buzz moving online.
Super Bowl Search Marketing Scorecard (from Reprise Media)
If you don’t feel like reading, download the printer-friendly version (PDF)